The best testimonials paint a picture with words so readers can learn exactly what the value of making a purchase from you would be. Be sure to feature testimonials with descriptive language that's enthusiastic and detailed to help convince your prospects to make a purchase.
Choose reviews from customers who can highlight specific use cases for your product or service so readers can envision their own specific use cases your brand could help with. Ideally, your customers will agree to serve as case studies, and you'll be able to publish comprehensive stories with specific details your sales team can share with prospects.
Highlight testimonials that align with specific features of your product or service -- and connect the dots for readers by linking to different product or tool pages so readers can learn more about what they've just read about. If there are relevant images or demo videos you can share alongside these specifically aligned testimonials, all the better.